![]() “There was a Grand Union many years ago in Toms River on Route 37 - that store had the highest weekly customer count in the entire chain - sometimes some seniors went twice a day - but had the lowest average basket or transaction size in the entire chain.” Seniors go into stores more, but buy less per transaction than other age groups, Casey said. … If they’re shopping in a store more often, it’s more labor to serve that customer.” “Seniors tend to shop more and spend less. “(A) factor with Ocean County is the inordinately high percentage of senior citizens, (which) sometimes doesn’t meet certain criteria for where retailers want to locate,” said Matthew Casey, a supermarket analyst based in Clark. Twenty-two percent of the population is over 65, versus 16 percent of the population in Monmouth County, according to 2014 data from the U.S. Indeed, Ocean County’s population does track older. “Is Ocean County per se from a demographic standpoint a place where millennials reside? It’s always had that perception of being that place where people retire.” You hear that in everything, (like) TV or movies that’s where the action is,” said Robert Conrad, lecturer of marketing, management and finance at LIM College in New York.
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